We strive to provide leadership and guidance to the university on the best practices related to marketing strategies and services to targeted audiences with measurable results.

In order to better support Valdosta State University in recruiting students and promoting our services, the Office of University Marketing and Communication focuses its efforts in the following areas:

The key to any successful marketing project is making sure you send your message to the audience that needs to hear it. Identifying your ideal audience is the first step toward delivering relevant, targeted content to the people your program serves. We work closely with our media team to identify audience segments through focus groups, constituent research, market trends, and best practices in higher education.

We work to develop a comprehensive campaign strategy that promotes Valdosta State Universities offerings using a combination of targeted traditional and digital marketing strategies that align closely with our institutional brand.

 

The university brand is a strong symbol of the spirit, tradition, and excellence of Valdosta State University. For the institution to be successful, all of the systems and units within the university must speak the same language, so to speak; to consistently build brand awareness and strength of message with our audiences. VSU's marketing staff is trained in brand strategy, and offers consultations to campus units wanting to incorporate the VSU brand into their marketing and recruiting materials at no cost.

Brand Does Not Equal Logo

A brand is what people think about you. A good brand is built over time and requires thought, strategy, and consistent implementation. Visit Brand Resources for an in-depth look into our current brand.

Marketing services maintains relationships with dozens of local, regional, and national advertisers to promote the university's marketing and recruiting efforts.

Marketing Services has significant experience in advertising through the following media:

  • Magazines
  • Newspapers
  • Outdoor (billboards, signage)
  • Newsletters (Digital and Print)
  • Television
  • Internet Radio
  • FM/AM and Radio
  • Public television and radio underwriting
  • Sponsorships
  • Search Engine 
  • Retargeting
  • Social Media
  • Location-based advertising (Snapchat, geofiltering)
  • and more

The key to any successful marketing project is making sure you send your message to the audience that needs to hear it. Identifying your ideal audience is the first step toward delivering relevant, targeted content to the people your program serves. We work closely with our media team to identify audience segments through focus groups, constituent research, market trends, and best practices in higher education.

We work to develop a comprehensive campaign strategy that promotes Valdosta State Universities offerings using a combination of targeted traditional and digital marketing strategies that align closely with our institutional brand.

 

The university brand is a strong symbol of the spirit, tradition, and excellence of Valdosta State University. For the institution to be successful, all of the systems and units within the university must speak the same language, so to speak; to consistently build brand awareness and strength of message with our audiences. VSU's marketing staff is trained in brand strategy, and offers consultations to campus units wanting to incorporate the VSU brand into their marketing and recruiting materials at no cost.

Brand Does Not Equal Logo

A brand is what people think about you. A good brand is built over time and requires thought, strategy, and consistent implementation. Visit Brand Resources for an in-depth look into our current brand.

Marketing services maintains relationships with dozens of local, regional, and national advertisers to promote the university's marketing and recruiting efforts.

Marketing Services has significant experience in advertising through the following media:

  • Magazines
  • Newspapers
  • Outdoor (billboards, signage)
  • Newsletters (Digital and Print)
  • Television
  • Internet Radio
  • FM/AM and Radio
  • Public television and radio underwriting
  • Sponsorships
  • Search Engine 
  • Retargeting
  • Social Media
  • Location-based advertising (Snapchat, geofiltering)
  • and more