Accounting is the language of business and essential to understanding and navigating U.S. and multinational business environments.  Accounting summarizes, analyzes and reports financial transactions.  The financial reporting communicates the company’s operations, financial position and cash flows (via audited financial statements) to external users/stakeholders (investors, government, lenders, etc.).  In contrast, managerial reporting is used within the business organization (management and cost accounting) to make informed operational decisions.  The majors develop communication, problem-solving and interpersonal skills.  Students work with technology, receive a broad business foundation, and an intensive education in the accounting discipline.  The curriculum prepares students for the CPA license and other accounting certifications (e.g., CMA, CIA, etc.).

Economists conduct research, collect and analyze economic data, monitor and write about trends in the economy and predict future trends. They study the production and distribution of goods, resources and services within society. The economics major at Valdosta State University prepares students for a variety of careers in government and in the private sector. Economics majors may also choose to pursue graduate studies in areas such as law, business, urban planning, journalism and more.

The field of finance focuses on how businesses, organizations, government entities and individuals raise, spend and invest capital and examines the way in which financial markets function. Finance majors at Valdosta State University take a variety of specialized courses and acquire the skills necessary to become financial decision makers and to efficiently and effectively obtain and manage capital.

The Bachelor of Business Administration degree in General Business is for students who desire a holistic understanding of all business areas rather than a specialized area of business, i.e., accounting, business management, computer information systems, economics, entrepreneurship, finance, leadership, and marketing.

The field of management involves overseeing people, businesses and organizations with the goal of ensuring that resources are used properly and efficiently. Managers work in a variety of fields including retail, industry, hospitality, production, human resources and more and are essential figures in the success of these organizations. Many managers go on to successfully open and operate their own businesses.

Marketing professionals are responsible for promoting products and services, while keeping in mind the needs and desires of their customers. All types of organizations need to market themselves and their products and services, and as a result, opportunities abound for marketing majors. Students in the Valdosta State University marketing program develop a number of skills and become experts in the areas of problem solving, planning and forecasting, research and analysis, and persuasion. Marketing majors also hone their people skills and become effective communicators.