Why Marketing?

What is Marketing?

Marketing is managing the exchange process with markets or potential markets to achieve a company's goals.

Why Study Marketing

Study Marketing because:

  • Nothing happens until the cash register rings. Marketing's job is to make it ring.
  • People who can bring in revenue for a company are always in demand.
  • People in marketing are highly visible and what they do is important to the firm so they have great opportunity for advancement.

Skills and Abilities

A marketing major develops a wide range of skills that allows students to adapt to a rapidly changing business environment. The skills and abilities include:

  • Problem solving skills
  • People skills
  • Planning and forecasting
  • Research and analysis
  • Communication skills
  • Persuasion skills
  • Selling skills

Possible Careers

Careers in Sales:

  • Retail Sales
  • Manufacturer's Representative
  • Direct Selling
  • Sales Manager
  • Pharmaceutical Sales

Careers in Retailing:

  • Accounting and Credit Services
  • Advertising and Sales Promotion
  • Distribution and Logistics
  • Financial Planning
  • Human Resources
  • Information Technology
  • Inventory Management and Loss Prevention
  • Merchandising
  • Operations
  • Product Development
  • Real Estate and Lease Management
  • Store Management
  • Store Planning and Design

Careers in Retailing:

  • Accounting and Credit Services
  • Advertising and Sales Promotion
  • Distribution and Logistics
  • Financial Planning
  • Human Resources
  • Information Technology
  • Inventory Management and Loss Prevention
  • Merchandising
  • Operations
  • Product Development
  • Real Estate and Lease Management
  • Store Management
  • Store Planning and Design

Careers in Business to Business (B2B) Marketing:

  • Promotion
  • Branding
  • PR/communications
  • Internet
  • Global strategy
  • Product development
  • Distribution management
  • Procurement

Other Marketing Careers:

  • Account Manager
  • Circulation Manager
  • Commercial Loan Officer
  • Consultant
  • Consumer Credit/Loan Officer
  • Customer Care Director
  • Customer Team Leader
  • Direct Mail Specialist
  • Entrepreneur
  • Financial/Securities Sales
  • Fund Raiser
  • Insurance Agent/Broker
  • Market Research
  • Mortgage Broker
  • National Accounts Manager
  • On-Line Marketer
  • Package Designer
  • Product Analyst
  • Product Manager
  • Real Estate Agent
  • Special Events Promoter
  • Sports Marketer