Course Descriptions

Most credit notations on the far right are in the pattern 3-0-3. The first number is the
number of lecture hours (or equivalent) each week; the second number is the number of
laboratory hours (or equivalent) each week; the third number, in bold, is the number of
semester hours credit.

MDIA 2000 Introduction to Mass Media 3-0-3
The study of the processes, elements, uses, and impacts of mass media, including history,
development, operation, and cultural effects of books, newspapers, magazines, motion pictures,
radio, television, sound recordings, and computer media.

MDIA 2000H Introduction to Mass Media (Honors) 3-0-3

An honors-level study of the processes, elements, uses, and impacts of mass media, including
history, development, operation, and cultural effects of books, newspapers, magazines,
motion pictures, radio, television, sound recordings, and computer media.

MDIA 2050 Introduction to Electronic Media Production 3-0-3

Concurrent registration for MDIA 2000 is recommended. An introduction to the processes
of radio and television production. This course is designed to provide an understanding
of the concepts and applications employed in production for radio and television and to
teach the basic skills required to operate the audio and video equipment. Students will also
take a comprehensive proficiency exam.

MDIA 2100 Introduction to Broadcast Writing 3-0-3

Prerequisites: Major status or consent of instructor. An introduction to the variety of
standard writing styles employed by media professionals. Topics include news writing,
advertising copy, public service announcements, and an introduction to copy writing formats
for television and radio. Basic television scripting for short and long-form programming is
also introduced.

MDIA 2500 Computer Mediated Communication 3-0-3

Prerequisite: Major status or consent of instructor. An introduction to the processes
ofmediated communication. Topics include the Internet, mass media and the Web, virtual
communities, andnow computer mediated communication affects privacy, interpersonal relationships,
and the global village.

MDIA 3050 Broadcast Performance and Announcing 3-0-3

Prerequisites: Major status, MDIA 2050, MDIA 2100, MDIA 2500, and THEA 1000; or
consent of instructor. Application of the fundamentals of voice and articulation for effective
on-air performance on both radio and television. Topics include vocal techniques and
delivery styles, appearance for on-camera performance in television, audience perceptions,
station sound and image, and limited voice characterizations for “voice-over” media. Required
of all majors in audio emphasis and broadcast journalism emphasis.

MDIA 3060 Sports Announcing and Reporting 3-0-3

Prerequisites: Major status and completion of Area F, or consent of the instructor.
An introduction to the techniques of sports announcing for radio and television. Reporting,
interviewing, and vocal performance skills, including play-by-play announcing, will be emphasized.
On-camera appearance and performance will be included.

MDIA 3110K Audio Production I 2-4-4

Prerequisites: Major status , MDIA 2050, MDIA 2100, and MDIA 2500; or consent of
instructor. Introduction to audio production techniques. Topics include editing and the
incorporation of music, sound effects, and voice to produce effective commercial and public
service announcements.

MDIA 3120K Television Studio Production I 2-4-4

Prerequisites: Major status, MDIA 2050, MDIA 2100, and MDIA 2500; or consent of
instructor. Intermediate television production focusing on the applied skills required for
television production. Topics include studio operations, camera operation, control room
competency, as well as scripting, producing, and directing. Pre-production, production, and
post-production will also be addressed.

MDIA 3130K Audio Production II 2-4-4

Prerequisites: MDIA 3110K or consent of instructor. Advanced course of audio production
techniques for the radio and music industries. Topics include signal-processing effects,
advanced and editing techniques, and multi-track recording and mixing of music and voice.

MDIA 3150K Electronic Field Production I 2-4-4

Prerequisites: Major status, MDIA 2050, MDIA 2100, and MDIA 2500; or consent of
instructor. Introduction to electronic field and remote productions, including single and
multiple camera operations. Basic field camera operations, tape to tape editing, editing
techniques, single/multiple camera continuity, and scripting are all addressed.

MDIA 3300 The Music Industry 3-0-3

Prerequisites: Major status and MDIA 3110K or permission of instructor. Also offered
as MUSC 3300. Introduction to the music industry, including business aspects and
the application of multitrack recording techniques. Topics include recording contracts, legal
and copyright issues, music promotion and distribution channels, and technological developments
affecting the industry. Students will learn music recording software, MIDI, the
multitrack recording console, and microphone design and placement. Students will gain practical
experience by recording music performances and producing them on compact disc.

MDIA 3350 Aesthetics of Electronic Media 3-0-3

Prerequisite: MDIA 2000 or consent of instructor. The study of the application of
advanced film and video techniques. Topics include narrative structure, cinematography,
directing technique, editing, sound design, and the language of production.

MDIA 3400 Broadcast Script Writing 3-0-3

Prerequisite: MDIA 2100 or consent of instructor. An advanced writing course building
upon the skills acquired in MDIA 2100. The student will develop a full-length teleplay,
screenplay, or radio drama. Topics include development of treatments, plotting, sequencing,
character analysis, and synopsis. The techniques required for effective scene construction,
plot twists, comedic slants, dramatic tones, and other advanced script writing techniques are
also introduced.

MDIA 3450 Media Ethics 3-0-3

Prerequisites: Major status and completion of Area F, or consent of instructor. A
comprehensive overview of the major ethical philosophers and perspectives and how these
works impact ethical decisions in today’s media. Topics will be discussed and analyzed to
help the mass media student form a foundation for decision making within an ethical framework.

MDIA 3500 Broadcast News Writing 3-0-3

Prerequisite: MDIA 2100 or consent of instructor. An advanced writing course building
upon the skills learned in MDIA 2100. Students will develop their skills in researching, writing,
and editing broadcast news. Interviewing techniques, in-depth study of Associated Press broadcast
writing style, and scripting for both radio and television news will be emphasized.

MDIA 3800 Audio Theory 3-0-3

Prerequisites: Major status or consent of instructor. This course provides a theoretical
investigation into the properties of audio and sound. Topics include the physiology and
psychology of hearing, acoustics, psychoacoustics, sound design, sound environments, ambience,
sound theory, and audio’s relationship with radio, television, and film.

MDIA 3950 Directed Study 1 to 3 hours credit

Prerequisite: Major status and approval of advisor, instructor, and department head.
Individualized study in an area or subject not normally found in established courses offered
by the department, may also allow the student to explore in more detail a topic that is
normally covered by the department.

MDIA 4030 Selected Topics in Mass Media 1 to 3 hours credit

Prerequisites: MDIA 2050 and MDIA 2100, or consent of instructor. Intensive study of
a topic relevant to broadcast media. The course introduces alternative approaches to the
study of themes, applications, trends, and issues in media, and an opportunity to explore
topics outside the prescribed curriculum of mass media. May be repeated for up to 6 hours
of credit if the course titles are different.

MDIA 4100 Media Economics and Management 3-0-3

Prerequisites: Major status and completion of Area F or consent of instructor. An
examination of the economic structure of the American radio and television systems focusing
upon audience measurement and delivery, ownership consolidation, cross-media platforms,
standard practices of achieving fiscal stability, community outreach and service, and personnel
utilization.

MDIA 4120K Television Studio Production II 2-4-4

Prerequisite: MDIA 3120K. Advanced television production focusing on the hands-on
application of skills for the construction of television programs. Students are expected to
enter with a working knowledge of the television studio since this is a rigorous and labor
intensive course in which students are expected to produce broadcast quality programs.

MDIA 4130K Audio Production for Video 2-4-4

Prerequisites: MDIA 3130K or consent of instructor. Advanced course of audio production
techniques for video. Topics include advanced editing techniques and multi-track recording
and mixing of sound for film and television soundtracks. Location recording, automated
dialogue replacement, and Foley recording will also be included.

MDIA 4150K Electronic Field Production II 2-4-4

Prerequisite: MDIA 3150K. Advanced field production involving field shoots, remote
shoots, and editing. Advancing technologies in the area of post-production editing will be
introduced, and students will be responsible for develop-ment of script ideas, scheduling,
and project completions on deadline. The class is labor intensive.

MDIA 4240K Directing and Acting for Film 2-4-4

Prerequisites: MDIA 3120K and MDIA 3150K, or THEA 3800 and THEA 3950, or
consent of the instructor. Advanced directing and acting techniques for narrative production.
The course will focus on the dynmic between the director and actor in a variety of
narrative forms. Additional subject areas include genre, character development, and subtext.
Students will be required to create narrative productions as part of this course.

MDIA 4270 Diversity in Media 3-0-3

Prerequisites: Major status and completion of Area F or consent of instructor. A
critical examination of the relationships between the media and different races, classes,
ethnicities, and genders. Topics include how the media represent various groups, how audiences
are affected by these representations, how minorities are employed in the media
industry, and alternative media.

MDIA 4350 Broadcasting and Culture 3-0-3

Prerequisites: Major status and completion of Area F or consent of instructor. A
critical examination of the broadcast media, with emphasis on the connections among the
message, the medium, society, and culture. This synthesis will help the student develop a
clearer understanding of uses and gratifications, society’s relation to media, and how media
may effect society.

MDIA 4400 Media Criticism 3-0-3

Prerequisites: Major status and completion of Area F or consent of instructor. An
overview of the theoretical and practical study of the critical media examination. It includes
describing, interpreting, and judging mediated messages utilizing critical methods. Students
will examine various approaches to media criticism and how they are be applied to the
broadcast media.

MDIA 4450 International Media 3-0-3

Prerequisite: Major status and completion of Area F or consent of instructor. A critical
examination of media systems around the world and the societies in which they function. The
role of governmental regulation, cultural factors, and language will be studied. Students will
be required to analyze global media, national identities, and the concept of international
communication. A comparative analysis of various systems is also required.

MDIA 4600 Digital Media Production 2-4-4

Prerequisite: MDIA 3150K. Advanced applications of digital video editing, storage, and
delivery systems. Areas to be covered include advanced editing on computer-based nonlinear
systems, digitizing media, encoding, DVD authoring, CD video, streaming video, live
web broadcasting and web page design. Students must complete a digital media presentation
for their portfolio.

MDIA 4650 Digital Media Journalism 2-4-4

Prerequisite: Major status and completion of Area F, or consent of instructor. Advanced
journalistic writing and media production for the Web and mobile-based entities.
Areas to be covered include advanced writing for the Web, utilizing page design, rich media
content, banner headlines, general page maintenance, audio, and video. Students must participate
in the digital creation of an online news source for their portfolios.

MDIA 4800 Media Law 3-0-3

Prerequisites: Major status and completion of Area F or consent of instructor. A
comprehensive overview of First Amendment principles, communication law, and the regulatory
practices of the Federal Communications Commission. Topics include media regulation,
libel issues, prior restraint, and copyright.

MDIA 4950 Senior Seminar 1-0-1

Prerequisite: Restricted to students in their final semester of study in Mass Media.
A seminar bringing together all second semester seniors, focusing on student contribution to
discussion and critiques of his/her fellow student’s portfolio presentation and defense of his/
her work in the program as evidenced by the materials placed into his/her portfolio during
progress through the major. Examples of writing and creative endeavor will be presented and
critically analyzed. The student will also successfully complete a comprehensive proficiency
exit exam and/or interview.

MDIA 4961 Audio Workshop 2 hours credit

Prerequisites: MDIA 3110K or MDIA 3130K, or consent of instructor. Student participation
in the production of audio and radio programming. May be repeated for credit.

MDIA 4962 Video Workshop 2 hours credit

Prerequisites: MDIA 3120K or MDIA 3150K, or consent of instructor. Student
participation in the production of programming for VSU-TV, the University-programmed
cable- access channel. May be repeated for credit.

MDIA 4963 International Documentary Production Workshop 3 hours credit

Prerequisite: Consent of instructor. Student participation in the production and
postproduction of international video documentaries. May be repeated for credit.

MDIA 4964 Sports Workshop 2 hours credit

Prerequisite: MDIA 3120K or MDIA 3150K, or consent of instructor. Student participation
in the production of sports programming for VSU-TV, the University-programmed
cable-access channel. May be repeated for credit.

MDIA 4970 Internship 3 to 9 hours credit

Prerequisite: Major and senior status; approval of faculty internship director. Graded
“Satisfactory” or “Unsatisfactory.” The placement of students in apprentice and intern
positions in professional environments including radio and television stations and other
media industry organizations in order to enlarge the student’s professionalism. May be
taken only during the student’s final two semesters.