A trademark is different from a copyright. It is either a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs that identify and distinguish the source of particular goods or services from those of others. Trademark status may also be granted to distinctive and unique packaging, color combinations, building designs, product styles and overall presentations. The owner of a trademark has exclusive right to use it on the product it was intended to identify and often on related products. When using a trademark, it must be followed with the appropriate trademark symbol.
Registered VSU Marks
Guidelines for Use of University System Trademarks*
1. Trademarks* bearing reference to the University System of Georgia or any of its educational institutions shall not be depicted upon or affixed to any services, goods, or items in a manner which may cause embarrassment or ridicule to the Board of Regents or its institutions.
2. University system trademarks shall not be licensed for the manufacture, sale, promotion, advertisement, or distribution of the following services, items, materials, or articles:
a) alcoholic beverages
b) religious services, goods, or artifacts
c) sexually-oriented devices or goods
d) goods which make unfavorable reference to the race, sex, national origin, or handicap of any person
e) toilet seats and the like
f) any item which does not meet minimum standards of quality and good taste as determined solely by the Board of Regents
*For purposes of this policy, the term trademark* shall include all trademarks, trade names, seals, symbols, slogans, emblems, designs, and logotypes developed by or associated with the University System or any of its institutions or representative of the same, whether registered, or not yet registered by the Board of Regents under federal and state trademark statutes.
*Adopted November 10, 1982
*Modified February 13, 2008 (“burial items” removed from itemized list) --> See February 2008 Board Minutes