Marketing

About Marketing

Marketing professionals are responsible for promoting products and services, while keeping in mind the needs and desires of their customers. All types of organizations need to market themselves and their products and services, and as a result, opportunities abound for marketing majors. Students in the Valdosta State University marketing program develop a number of skills and become experts in the areas of problem solving, planning and forecasting, research and analysis, and persuasion. Marketing majors also hone their people skills and become effective communicators.

Marketing at Valdosta State University

The marketing program at Valdosta State is part of the university’s highly regarded Langdale College of Business. Class size in the marketing department is small, with an average of just 28 students per class, and students have the opportunity to interact with the department’s distinguished faculty. Marketing students gain invaluable experience in the classroom through innovative courses such as marketing research, in which students are paired with local companies and develop a business plan that includes a marketing strategy. Outside of class, students may participate in Students in Free Enterprise, a prestigious national organization, and top students may be invited to join Beta Sigma Gamma, an international honor society for business students. Students also can participate in Valdosta State’s Co-op Program and complete independent internships in the field. Marketing students are encouraged to take advantage of the business school’s annual four-week, faculty-led trip to Germany that incorporates coursework with site visits to major German companies.

Degrees

  • Bachelor of Business Administration (B.B.A.)

About the Marketing Curriculum

B.B.A.

The marketing program at Valdosta State equips students with the skills needed to promote and sell products and services through courses in areas such as sales, promotions, distribution, marketing strategy, consumer behavior and marketing research. Students learn to define marketing opportunities, plan and execute marketing strategies, manage sales teams and hone their professional sales skills.

Graduates are prepared to enter the workforce in industrial and commercial firms, governmental agencies, not-for-profit enterprises, the retail and hospitality industry and more. Students may also choose to continue their studies in graduate school.

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Careers*

  • Account manager
  • Advertising account executive
  • Advertising sales representative
  • Brand manager
  • Circulation manager
  • Consultant
  • Customer care director
  • Direct mail specialist
  • Distribution manager
  • Entrepreneur
  • Financial/securities sales representative
  • Fundraiser
  • Human resources manager
  • Insurance agent
  • Insurance broker
  • Inventory manager
  • Market research analyst
  • Market researcher
  • Marketing director
  • Media planner
  • National accounts manager
  • Online marketer
  • Package designer
  • Pharmaceutical company sales representative
  • Product analyst
  • Product developer
  • Product manager
  • Public relations manager
  • Public relations specialist
  • Purchasing agent
  • Real estate agent
  • Retail buyer
  • Retail merchandising manager
  • Sales representative
  • Special events promoter
  • Sports marketer
  • Store planner and designer
  • Telemarketing specialist

*Some career possibilities may require additional degrees or certifications.

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