Tutorials

MKTG 4900

MKTG 4900 - STRATEGIC PLANNING

 

The Basics

Finding Books

Effective literature-searching tip for business students:

Use NAICS codes and Tickers for more effective searching. NAICS codes can be obtained from the US Economic Census and Tickers can be obtained by using the NASDAQ and NYSE Ticker symbol look-up.

Locating Relevant Articles

 

Finding Articles

  • Use Ulrich's to determine if a journal is refereed (peer reviewed). Look for the referee's shirt! Ulrich's
  • If you have a citation, use the black "journals" tab at the Odum Library homepage to search for that title.

 

Business / Industry Resources

 

Data (United States)