Tutorials

MKTG 4070

MKTG 4070 - READINGS IN SALES & MARKETING

Marketing Literature & Resources

*Some content on the Wall Street Journal's website is restricted to subscribers. To access restricted articles, search for them in the ProQuest Newsstand version listed in bold.


 

The Basics

Finding Books

Additional Resources for Relevant Articles

Finding Articles

  • Use Ulrich's to determine if a journal is refereed (peer reviewed). Look for the referee's shirt! Ulrich's
  • If you have a citation, use the black "journals" tab at the Odum Library homepage to search for that title.

Effective literature-searching tip for business students:

Use NAICS codes and Tickers for more effective searching. NAICS codes can be obtained from the US Economic Census and Tickers can be obtained by using the NASDAQ Ticker symbol look-up.

Business / Industry Resources

Market information

Data (United States)