October 8, 2004
04-132

Charles Harmon Director of University Relations, Antonio D. Adams Student Assistant, Olena Korchaka, Graduate Assistant (229) 259-5503

Senator h. c. Helmut Aurenz, Founder and President of ASBGreenworld, will speak at The Harley Langdale, Jr. Lecture Series

Senator h.c. Helmut Aurenz, receiver of the certificate of honorary Senator by the University of Hohenheim, Germany, is the featured speaker for Valdosta State University's Harley Langdale, Jr. Lecture Series. As the founder and president of ASB Greenworld, one of the world's largest producers of liquid fertilizers for use in home gardening, Aurenz will lecture on the title, ?ASB Greenworld: The Smart Fish Survive?.and Prosper!? The event will take place on Tuesday, October 12, 2004 at 10 a.m. in the Pound Hall Auditorium located on Valdosta State University's Rea and Lillian Steele North Campus.

In 1987, Aurenz received the ?Award of Merit of Germany? and in 1997 the ?Award of Merit First Class? in recognition of his major contributions in business and politics. Aurenz established his first potting soil mixing plant in Ludwigsburg, Germany in 1958. In 1967, after nine years of expansion and growth, the company's sales reached one million Deutsch Marks. By 1981, ASB Greenworld had entered French, Austrian, Canadian, and the US markets. In 1988, the company purchased a cotton farm in Valdosta to construct a 7,500 square meter plant for the production and packaging of bark products as well as flowering and planting soils. In the 90s, the
company continued its expansion by building plants in Belgium, England, Hungary, Czech Republic, Poland, and Estonia. Today, ASB Greenworld is providing high quality professional gardening products to professional growers and home gardeners throughout Europe, North America, Asia, and Middle East.

The Harley Langdale, Jr. Lecture Series provides Valdosta State University business students and the public an opportunity to hear lectures on a wide range of business-related topics presented by experts in their related fields. This series of lectures is another step in the Langdale College of Business commitment to provide its students with high quality education by broadening their horizons and introducing them to real life experiences.